Whether you’re looking to communicate more effectively, or driving a cohesive communication strategy towards our collective vision of economic systems, here are some tools, tips and resources to help you improve your branding.
Learn more about the narrative of the movement, the key messages, the brand guidelines and get inspired by how other B Corps have incorporated the certification into their storytelling.
The B Corp mark can only be used by companies certified by B Lab, providing verification, transparency and responsibility. B Corps and their brands that have been verified and approved by B Lab may use the seal on their websites, packaging, advertising, and marketing.
Available in English, French, German, Italian, Spanish and Portuguese. Please use the Certified B Corporation logo with the line above “Corporation.”
Make sure to use the logo in either white or black, and not any other color. The ‘Circle B’ alone should only be used by B Lab. You have also the option to use alternative versions with taglines attached. To provide flexibility in messaging, we offer three taglines highlighting different aspects of the B Corp movement.
The top-left tagline lockup now says “high” not “highest.”
The logo lockup should be positioned in the lower-left hand corner of any promotional material — such as advertisements, window displays.
B Corps can replace “this company” in lockup with their company name.
The voice of the B Corp movement and B Lab is positive, inclusive, and credible. When announcing or talking about your certification and work as a B Corp, aim to follow these principles in the brand book.
Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency, and accountability. This name is always styled as “B Corp,” with a space, not “B-Corp” or “BCorp.”
The B Corp movement is a global movement of People Using Business as a Force for Good®. Together, we are shifting our economic system from profiting only the few to benefitting all, from concentrating wealth and power to ensuring equity, from extraction to regeneration, and from prioritizing individualism to embracing interdependence.
Find additional resources below, in addition to B Lab Global’s brand book.
Use this guide to find out more about B Lab and the B Corp movement.
Find a B Corp: Search here to buy from, work with, or learn more about Certified B Corporations around the world.
Please refer to our Knowledge Base for guidance and support regarding B Corp Certification
Find more about creating systems change according to B Lab’s Theory of Change
Bringing together the European B Corp Community around our new brand guidelines and how they can come to life in your communications.
Whether you’re looking to improve your score in order to achieve the 80+ points required for certification or finding ways to further your impact, here are some tools, tips and resources to help you improve your impact.
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