Brand Guidelines for B Corps

Whether you’re looking to communicate more effectively, or driving a cohesive communication strategy towards our collective vision of economic systems, here are some tools, tips and resources to help you improve your branding.

Global Brand Book 2022 for certified b corps

Global Brand Book: B Corp Community

Learn more about the narrative of the movement, the key messages, the brand guidelines and get inspired by how other B Corps have incorporated the certification into their storytelling.

Tagline and Logo Lockups

  • The top-left tagline lockup now says “high” not “highest.”

  • The logo lockup should be positioned in the lower-left hand corner of any promotional material — such as advertisements, window displays.

How to Talk About B Corps

  • B Brand Voice

    The voice of the B Corp movement and B Lab is positive, inclusive, and credible. When announcing or talking about your certification and work as a B Corp, aim to follow these principles in the brand book.

  • Certified B Corporation™

    Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency, and accountability. This name is always styled as “B Corp,” with a space, not “B-Corp” or “BCorp.”

  • B Corp™ Movement

    The B Corp movement is a global movement of People Using Business as a Force for Good®. Together, we are shifting our economic system from profiting only the few to benefitting all, from concentrating wealth and power to ensuring equity, from extraction to regeneration, and from prioritizing individualism to embracing interdependence.

People from the B Corp movement standing around a large B written onto the floor

Resources for B Corps

Find additional resources below, in addition to B Lab Global’s brand book.

  • Everything you need to know about B Lab and the B Corp Movement

    Use this guide to find out more about B Lab and the B Corp movement.

  • Find A B Corp

    Find a B Corp: Search here to buy from, work with, or learn more about Certified B Corporations around the world.

  • Knowledge Base

    Please refer to our Knowledge Base for guidance and support regarding B Corp Certification

Branding Webinar

Communicating our shared mission | September 6

Bringing together the European B Corp Community around our new brand guidelines and how they can come to life in your communications.

Notes on how to improve your impact

Improve your impact

Notes on how to improve your impact

Whether you’re looking to improve your score in order to achieve the 80+ points required for certification or finding ways to further your impact, here are some tools, tips and resources to help you improve your impact.

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