Beauty Coalition
The ‘B Beauty’ Coalition envisions a new approach to beauty that prioritizes soil as much as skin, nature as much as natural, evidence as much as ego, and impact as much as performance.
Initiated by Davines, Skandinavisk, N&B Natural is Better, Dr. Bronner’s, Expanscience Laboratoires, Antica Erboristeria, and Rudolph Care, the Coalition is composed of over 60 B Corps on 6 continents with a vision to deliver ‘beauty for good’.
They commit to working together to share knowledge and best practices, spark exploration and responsible innovation, and speak consistently and clearly, to deliver genuine benefits to our customers, our communities, our suppliers, and our planet. As a result of the continuous and close collaboration amongst three established working groups, the B Corp Beauty Coalition launched the B Beauty Navigator in March 2023, an openly-available online library of sustainability guidance in beauty packaging, ingredients, and logistics to share knowledge with fellow businesses in the industry.