Amsterdam. November 28, 2023. Over 7,700 companies have celebrated achieving B Corp certification across the world, meeting high standards of social and environmental performance, accountability, and transparency. But achieving certification is just the beginning of their impact journey – companies use B Lab’s impact assessment framework to identify the areas they are performing well in, and where they can improve as they work towards recertification every three years.
To highlight the hard work that often happens behind the scenes and inspire more businesses across sectors to take action, B Lab Europe partnered with award-winning German B Corp &why to develop an evergreen toolkit and custom AI tool programmed using ChatGPT to invite B Corps to share their continuous impact improvement. This includes raising awareness about Impact Business Models (IBMs), which are specific ways in which companies are generating a positive impact for their stakeholders through their business operations, and other big achievements such as recertification. But it also invites companies to share their goals as well as be transparent about the learnings they have had along the way.