Alexander Dohr
CCO & Partner at &why (Certified B Corp)
As a Certified B Corp, this challenge resonated deeply with us. The idea of the journey perfectly sums up what being a B Corp feels like. The design system we developed together celebrates the thousands of unique journeys and diverse viewpoints that make the B Corp community so thrilling. The Journey Pal, built on generative AI, started as a courageous idea between us and the B Lab Europe team and now solves many challenges we saw users face in the reflection process. Now we’re excited to release it and the journey that follows.