The marketing discipline developed in the 60s era of mass consumption and focused on creating desire, exploiting nature and people in the process. Today we need drastic change. We help reframe marketing from an extractive process to a force that not only does less harm, but gives back to people, the planet and prosperity.
Our empathy-powered journeys enable companies and brands to map cultural opportunities and trends, find their unique purpose towards the community they want to serve, and design for engagement through activation and innovation.
The key to this journey:
– Cultural decoding. We use psychological and sociological tools to understand community aspirations, motivations and tensions, to make meaningful brand strategies.
– Strategic frameworks. Our proprietary tools for strategy design ensure people, brand, society and planet value creation all work together to create meaningful growth.
– Empathy and co-creation. We leverage the power of empathy and people-first principles to accelerate the shift towards more human futures.
