The marketing discipline developed in the 60s era of mass consumption and focused on creating desire, exploiting nature and people in the process. Today we need drastic change. We help reframe marketing from an extractive process to a force that not only does less harm, but gives back to people, the planet and prosperity.

Our empathy-powered journeys enable companies and brands to map cultural opportunities and trends, find their unique purpose towards the community they want to serve, and design for engagement through activation and innovation.

The key to this journey:

– Cultural decoding. We use psychological and sociological tools to understand community aspirations, motivations and tensions, to make meaningful brand strategies.
– Strategic frameworks. Our proprietary tools for strategy design ensure people, brand, society and planet value creation all work together to create meaningful growth.
– Empathy and co-creation. We leverage the power of empathy and people-first principles to accelerate the shift towards more human futures.

Our point of view on transformation is that change is welcomed when it fulfills our deeper human needs. People make change happen when it is brought in a human framework of change: (1) a clear shared ambition, (2) a pathway for contribution, and (3) a measurable impact.

Our transformation journeys are articulated around 4 core deliverables:
– Purpose: what the world is calling us for. It brings a partial solution to a societal tension that is much bigger than ourselves, it feeds from our specific cultural identity and defines our growth opportunities.
– Mobilizing Change Idea: how our business and broader ecosystem can contribute to it NOW, what is our current transformation narrative.
– Vital behaviors: the key behaviors shifts that will get us there, day by day.
– Regenerative Impact: the societal regenerative impact we aim to have and will measure towards

We support businesses to set strategic direction across all three pillars of the ecological crisis: climate change, biodiversity loss and pollution.

Adapting the principles of human & planet centric design, we can help you reimagine your business in a way that is fit for the future and aligned to regenerative principles.

Taking an inclusive approach, we aim to maximise action and positive impact of our clients through:

• Identifying key areas of impact and opportunities
• Defining impact
• Facilitating development of innovative solutions, and
• Making connections with external partners to accelerate the change

We make decarbonisation less daunting and more human.

With emphasis on avoiding the “carbon tunnel”, just transition is an integral part of the net zero strategy.

Our services include:

• Carbon footprint calculation for organisations, products (LCA) and events
• Support with decarbonisation target setting and pathway development, informed by SBTI and GHG Protocol guidelines. We work in partnership with organisations to facilitate the process of developing decarbonisation plans so that they are understood and owned from within
• Engagement and capacity training on key concepts and principles
• Advice on shaping climate portfolio to fund climate solutions, compensation and carbon removals

We have been building our reputation as leading B Corp advisors since 2017, working with companies across a wide range of sectors, sizes and geographies. 

We specialise in mid-market and small corporate clients (i.e. €200mn – €500mn turnover) but we’ve worked with global organisations up to €10bn.  

Naturally, we know the B Corp standards and processes inside out (including those for large and complex organisations) and have developed a well tested pathway from baselining through to certification.

Our approach is pragmatic: through our lived-experience of the pressures of business we aim to be long-term strategic partners to our clients.