You will be able to see your baseline score; if it is under the 80-point benchmark, reevaluate and prioritize improvement areas. If you’re over the 80-point benchmark, submit your B Impact Assessment for review.

A B Lab Evaluation Team analyst will review your B Impact Assessment and determine your company’s eligibility for B Corp Certification. During evaluation, the analyst will look over these aspects of your business in the following ways:
+ Complex Structure Review analyzes ownership and the structure of all entities and brands associated with your company.
+ Controversial Industry Review assesses your company’s involvement in any of the industries B Lab has determined are controversial.
+ Assessment Track Confirmation looks at your selected B Impact Assessment track — including market, sector, size, industry, and industry category — to make sure that it is appropriate according to our standards. If the analyst determines that you need to change tracks, your submission will move back into the Review stage, which may result in additional questions to complete the assessment and/or a change to your company’s score.
+ Preliminary Scoring Screening will include review of the Impact Business Model(s) that you selected in your B Impact Assessment.
+ Define Verification Requirements is the final check to make sure that your company is on the appropriate path for certification before entering the verification queue.

The verification stage is the most intensive and includes multiple rounds of review.

You will be asked to complete the Operational Highlights section, which requests rationale for your Verification Report answers. You will need to select two questions in each impact area section of the B Impact Assessment — Governance, Workers, Community, Environment, and Customers — and detail your company’s practices as related to that topic.

Once our team has capacity to begin working with you, B Lab will assign an analyst to work with you through the remaining stages of the verification process:

+ Verification Report: The analyst will begin by customizing your verification report
+ Review Call: Then, the analyst will schedule a review call to clarify information and make edits to your B Impact Assessment.
+ Documentation: Finally, the analyst will request documentation to verify your Impact Business Model and information presented in the B Impact Assessment. Documentation can include policies, reports, web links, presentations, agendas, or even photographs of why answer options selected apply to your company.
+ Follow Up: Your analyst will provide at least one opportunity to provide follow up documentation and comments after the review call.

Once your company has met all the requirements and completed the evaluation and verification, congratulations, you are now a Certified B Corp!

You’ll be asked to sign the B Corp Agreement and pay your annual fee, and publish your public profile in the B Corp Directory, including your company’s score and impact report.

At this point, you may want to plan the announcement of your B Corp Certification — both internally with employees, board members, and shareholders, and externally with suppliers, vendors, and the public.