Experience the B Day: German-speaking Part
On June 28th, 2023, the winner of the first prize in the German-speaking part of Switzerland, accompanied by her guest, embarked on their own adventure of exploration and enlightenment.
Their first stop was the Danone office in Zurich, where they delved into the concept of a flexitarian diet. At a tasting of a wide range of Alpro products, they were gaining a deeper understanding of the company’s mission to promote healthy, sustainable, and plant-based eating habits. The winners were able to create nutritious and tasty breakfast bowls and shakes on their own with the different Alpro products.
Next, they embarked on a virtual journey to Ghana, courtesy of Koa, via cutting-edge VR glasses. This immersive experience transported them to the cocoa fields, providing insights into the cocoa growing process and Koa’s mission to increase farmers’ income, create new jobs in rural areas and create added value for the people and planet by using the cocoa fruit instead of only the beans themselves.
The final destination of their experiential day was Weleda near Basel. Walking through the garden at the Weleda site in Arlesheim, the winners learned more about different plants and enjoyed a few relaxing moments in nature before heading to the production halls. There, they were able to witness the creation process firsthand by getting a guided tour of the production facilities. At the end of the tour, they immersed themselves in the beauty and efficacy of Weleda’s offerings by trying out these nourishing products themselves. We ended the day with a delicious vegetarian Apéro at Weleda.