Synergie is a consultancy agency for Business for Good. We use inspiration to find purpose, organize for impact and scale up.
We help organizations transform for impact. Our services focus on three stages on the road to impact.
1. Find purpose and a plan
This is about
– finding purpose
– creating vision and mission
– strategy development.
– creating a sustainability strategy
We help leadership teams to discover the role of their organization: their role in society and the markets they operate in. We combine inspiration with strategic thinking.
2. Organize for impact
– create strong (leadership) teams
– develop impact plans with every team
– organize a movement for change
We use inspiration for transformation. No blueprints but the best approach given the situation. This might involve team development as well as the development of impact plans at department level. And we ignite the power of inspiration in marketing to start a movement.
3. Scale for impact
We help to break conventions and create next leaps.
We partner with larger organizations such as bol.com, Heineken, Argenta, Tergooi MC and Auping and midsize organizations such as Tony’s Chocolonely, Fairtrade Original, GBN and The Bolster.
Based on the belief that inspiration drives transformation. We are not fond of blueprints that yield mediocracy, but live for tailor-made approaches that fit culture, strategy and purpose that make the difference.
The three cornerstones for this transformation:
1. powerful teams (culture)
2. impact plans at department level (strategy), and
the power of inspiration in marketing to start a movement.
Marketing has the power to inspire a movement. We discovered how based upon the learnings of the most inspiring impact organizations.
Three jobs to do for marketing:
– bridging the gap between purpose and the current needs
– finding the right mix between addressing urgency and offering solutions
– creating a new reality.
We facilitate marketing teams in starting a purpose-driven movement.
Joris van Zoelen on four insights on making impact
Synergie is a consultancy agency for Business for Good. We use inspiration to find purpose, organize for impact and scale up.
