As founders and leaders of B Corps and the B Corp movement, many NOW partners bring first-hand experience with what it means to create and continuously improve B Corps.

NOW’s partners Marcello Palazzi and Leen Zevenbergen co-founded the B Corp movement in Europe. Pedro Tarak, Maria Emilia Correa and Tania Rodriquez co-founded the Latin American equivalent called Sistema B. And our partner Olivia Muiru founded the B Corp office in Africa.

NOW includes many experts who can advise corporations locally and globally on how to become a B Corp and how to continuously improve their B Corp certification scores. NOW’s BIA experts include Ryan Honeyman and Dr. Tiffany Jana who co-authored the award-winning ‘The B Corp Handbook,’ a.k.a. ‘the BIA bible’.

NOW also supports its clients in their overall B transformation to optimize positive impact on people, planet and business performance. Their clients include multinationals and large family companies that are already B Corps, as well as those committed to evolve but not ready for certification.

NOW offers a full range of ‘must have’ transformation services, including B purpose, living values and vision, strategy, leadership and culture development, innovation, supply & value chain transformation, corporate venturing, alliance building, and more.

With their ‘client-partners’, NOW co-designs locally adapted and global scale approaches that can transition any of their business activities within an integral perspective.

When NOW’s contract ends, they leave behind empowered teams who continue to innovate and model B business success that contributes to the co-creation of a regenerative, B economy.

Testimonial, Natura & Co.:
”(NOW’s partners) co-designed (our transformation) process with key leaders from the different companies, including their CEOs and founders. (NOW) intentionally supported the integration of our very diverse company cultures, which originate in Latin and North America, Australia and Europe. By involving leaders from all business functions, the group’s overall vision is now being integrated into our core strategy. Their extensive experience and seniority made them not only expert advisors and facilitators but committed partners.”
~Andrea Alvares, Senior VP of Sustainability, Brand and Marketing, Natura, a multinational B Corp