Our tried and trusted approach is anchored in the idea that B Corp is much more than a questionnaire. It is a strategic framework to help a company link its purpose and its impact.

We have supported over a hundred companies to become Certified B Corporations in sectors including cosmetics, food, fashion, professional and financial services, marketing, media, education and property.

We use the BIA as a benchmarking and prioritisation tool to help our clients embed purpose and create strategic plans to increase their positive impact over time.

We have dozens of years of experience advising Boards and senior leadership teams on questions of purpose and impact.

Drawing on our deep knowledge of the B Corp framework, we can advise you on everything from the legal implications of the article change to the strategic implications of being an authentic, purpose-led business.

For Boards that want to explore what this looks like, we combine an Appreciative Inquiry mindset with Design Thinking tools to envision and plan a bolder future for your business. We detail the governance structures and processes needed to make that future happen.

Globally, influences on brands have expanded to include questions of environmental sustainability, social responsibility and good organizational governance. These are the pressures—and the opportunities—of the purpose economy. Ready or not, your stakeholders are watching how you’ll step up.

We are ideal partners for Marketing and Communication professionals who need to get this next stage right. Junxion can help you articulate and embed your purpose authentically, integrate your values into your company, build a standout positioning strategy, ensure you’re not greenwashing in your communications and make sure you’re measuring the most relevant data about your positive impact.