Our proposition is threefold:

1. Strategy: Aligning people with your strategy

– Corporate Story (Purpose, Mission, Vision, Proposition, Values)
– Theory of Change
– Brand Positioning
– Portfolio Strategy

Making strategy relevant, meaningful and appealing to internal & external stakeholders. Strategic positioning clarifies what you stand for, how you do it, and which mental position you seek to occupy.

2. Culture: Empowering your people

– Employee engagement (personal purpose discovery, leadership, storytelling, events, behaviour programs culture manifest & declarations)

– Employer branding (employee value proposition, recruitment campaigns, onboarding)

Our approach to culture building starts with recognising that the human species is social and highly emotive. To make sure everyone grabs the chance to be involved in building the future, we make change exciting. We create brand movies, brand books, onboarding training materials, leadership and brand internalization programs.

3. Expression: Excite by design

– Verbal expression (brand names, proposition names, brand stories, claims, pay offs, etc.)

– Visual expression (logo, graphic identity, style, etc.)

– Digital brand books & guidelines

Includes support on IP checks & registrations and guidelines for implementation on your materials.

We’ve worked for over 75 clients, small and large, like TNO, Suntory, Nextview, Tri-Sure, Knauf, Visma-Raet, ANWB, Leaseweb, Natuurmonumenten, Dierenbescherming, Circle Economy, The City of Amsterdam, and Santeon