Better Future

Strategy Journey, Leadership Journey, Innovation Journey

Austerlitz, Utrecht


About Better Future

Better Future helps forward-thinking enterprises reconnect to their core purpose and discover new business opportunities and reinvent the rules of the game. They take business out of the office and 'comfort zone' on customized journeys that start with personal and meaningful, and engage with new perspectives, places, and business models.

Better Future was born out of a suitcase in Africa in 2003. They have worked in over 30 countries, with large multinationals and local change-makers. Today they are a team of global professionals, with offices in the NYC, the Netherlands, and India. They love what they do. And do what they love.

Their purpose is to turn dreams on. To show that a more fair, healthy and sustainable world is possible. They take people out of their comfort zone. Into new realities. They unleash passion and imagination. And activate leadership. Until there is no way back.

Being a B Corp is a recognition of our purpose in making the world a better place by creating a better future.

The Change We Seek®

What is the impact of their journeys?

  • Great for the world: Tangible social impact
  • Good for business: Purpose-driven growth
  • Life-changing for people: Leadership transformation
What makes us a better company?

B Impact Report

Certified since: 

October 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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