Improving the certification process while maintaining its rigor

B Lab Europe taps Seismic to address growth and wait times in the B Corp Certification process

In recent years, the B Corp movement has grown at an unprecedented rate. In 2022, the B Corp community grew by 63%, with over 2,000 B Corps in Europe (including UK) and over 6,000 around the globe. Last year alone, over 13,000 companies started using the B Impact Assessment. 


As more and more businesses are seeking ways to measure and improve their impact and join our global community, this extraordinary demand also creates strains in our certification processes, increasing the waiting time for companies to certify.

Our teams have been committed to exploring various solutions to address these challenges and continue to scale our collective impact. Two years ago, B Lab Europe introduced the evaluation phase in the certification process. This helps review a company’s application before they enter the verification phase to ensure they are on the right track based on the company’s structure and size and flag any controversial industries to improve the process down the line. In 2021, our first Evaluation Analysts were hired in house. 


While there’s been a significant improvement in the certification process, we are still not as agile as we would like to be – so last year B Lab Europe began exploring outsourcing part of the evaluations to independent third-party contractors, and now are proud to announce a new partnership with Seismic to increase our evaluation capacity and decrease our wait times, while maintaining the rigor of certification and scaling up our impact.


The Seismic team already has in-depth knowledge of the B Impact Assessment, the certification process and B Lab’s Standards. Their analysts will undergo 5 weeks of intensive training, followed by three weeks of mentoring before the partnership officially goes into effect at the start of April. 


As B Lab Europe continues to explore ways to improve the certification process, making it more efficient, sustainable and scalable while maintaining its integrity, we look forward to supporting more companies on their journey of continuous improvement to benefit all people, communities and the planet.