B Impact Report

Logo for Vital Plan

Vital Plan

Herbal supplements and holistic wellness programs
Certified Since: April, 2016
Location: Cary, North Carolina, United States
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline

81.7

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

www.vitalplan.com

Vital Plan is a North Carolina-based, e-commerce wellness company committed to helping people overcome chronic health challenges through the use of physician-formulated natural supplements, guided online wellness courses, and personalized coaching and support. All Vital Plan products are manufactured in the USA.

The company was launched in 2012 by Braden Rawls and her father, Dr. Bill Rawls, a board-certified physician who suffered from Lyme disease and fibromyalgia for many years. After a decade of research and personal experience, Dr. Rawls discovered and applied natural solutions to regain his health and his life, which he then used to help others overcome their health challenges.

Impact Area Scoresinfo_outline

info_outlineOverall B Impact Score

To certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment. The B Impact Assessment asks questions about how the day-to-day operations of a company create positive impact for the company’s workers, community, and environment. Additionally, companies can earn further points if their overall business model can be shown to create positive social and environmental impact as well, qualifying the company for specific Impact Business Model points.

Scores for Certified B Corporations are verified by the non-profit B Lab.

info_outlineImpact Area Scores

The questions in the B Impact Assessment are organized into five Impact Areas: Governance, Workers, Community, Environment, and Customers. Click into a Impact Area to see topics covered in each. Topics in blue are Impact Business Models associated with that Impact Area where the company has earned additional credit. Due to rounding, displayed totals may not add up exactly.

The B Impact Assessment is customized to a company's size, sector, and geographic market.  However, within those parameters, there are still questions included in the B Impact Assessment that might not be relevant to a particular company. In cases where a question is not applicable, the potential points available for that question are instead earned based on the performance of the company on the other topics relevant to the stakeholder and summed up as "N/A points." Likewise, a score of N/A for Workers means that the company is a sole proprietor or partnership with no full-time staff, and a score of 0 or N/A for Customers means that the company does not have a specific Customer-focused Impact Business Model.

Previous Overall B Impact Score

Explore More B Corps

B Corp Directory

RESET
filter_list FILTER
info_outlineBest for the World Honoree

Each year, B Lab releases lists honoring the top-performing Certified B Corps in each Impact Area and overall, broken down by size, on the annual Best for the World lists.

info_outlineAdditional Documentation

B Lab may determine that a company should make additional material beyond their B Impact Report transparent in order for the public to be able to evaluate the company’s overall impact. This additional transparency may cover participation in a controversial industry, information shared on the company’s Disclosure Questionnaire, or simply a company’s relationship to a larger complex entity. Public companies and wholly-owned subsidiaries are required to make their full B Impact Assessments transparent to achieve B Corp Certification.