B Impact Report

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Bower

Bower app increases recycling by financial incentives all consumer packaging.
Certified Since: June, 2019
Location: STOCKHOLM, Stockholm, Sweden
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline

82.2

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

We solve the problem by putting a value on all consumer packaging. Packaging that already has a value is recycled at a much greater extent than packaging that does. The PET bottle is an excellent example. By making monetary values and discount coupons available to those who scan and recycle with the app, the effect will be the same, but for all packaging with a barcode and not just for the pet bottle. We can use the existing infrastructure and increase recycling by adding motivating elements in the form of incentives. With the Bower app, you can scan almost everything with a barcode. Once the packaging has been scanned, you are required to recycle it to actually gain access to the points, which can then be converted into money and discounts. We ensure that what is scanned is actually recycled using GPS positioning.

We make it possible for companies to take active responsibility for their packaging. They can now ensure that their packaging is recycled to a greater extent by connecting their packaging and thus contributing to the financial incentives that are ultimately paid out to the user.

Impact Area Scoresinfo_outline