B Impact Report

Logo for MiiR

MiiR

Active lifestyle products
Certified Since: March, 2014
Location: Seattle, Washington, United States
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline

103.1

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

miir.com

MiiR is based in Seattle, WA with the mission to empower people for a better future. A Product to Project™ company, they create timeless, innovative and thoughtfully designed products and set aside a portion of revenue from every sale to issue grants to their nonprofit partners supporting clean water, a healthy environment and strong communities.
Their Product to Project™ model means every MiiR product helps fund trackable giving projects. To date, they have given over $930,000 and empowered the lives of 100,000+ people worldwide. Their projects are as sustainable as their products, and they invite customers to follow along in the giving journey by registering the Give Code™ found on the base of their MiiR.
In addition, MiiR offers a corporate partnership program whereby they co-brand their stainless steel drinkware with widely recognized socially conscious brands (Patagonia, Blue Bottle, Starbucks) and create custom giving projects that align with each brand's mission and values.
Finally, a tangible extension of the MiiR brand is their Seattle flagship store in the Fremont neighborhood. An experiential retail store, coworking space and cafe with a full service coffee bar, tap wall and quick bites, there's something for everyone at MiiR Flagship.

Best for the World Honoreeinfo_outline

linkBest for Community 2018 linkBest for Community 2017 linkBest for Community 2016 linkBest for Overall 2016 linkBest for Community 2015 linkBest for Overall 2015

Impact Area Scoresinfo_outline

info_outlineOverall B Impact Score

To certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment. The B Impact Assessment asks questions about how the day-to-day operations of a company create positive impact for the company’s workers, community, and environment. Additionally, companies can earn further points if their overall business model can be shown to create positive social and environmental impact as well, qualifying the company for specific Impact Business Model points.

Scores for Certified B Corporations are verified by the non-profit B Lab.

info_outlineImpact Area Scores

The questions in the B Impact Assessment are organized into five Impact Areas: Governance, Workers, Community, Environment, and Customers. Click into a Impact Area to see topics covered in each. Topics in blue are Impact Business Models associated with that Impact Area where the company has earned additional credit. Due to rounding, displayed totals may not add up exactly.

The B Impact Assessment is customized to a company's size, sector, and geographic market.  However, within those parameters, there are still questions included in the B Impact Assessment that might not be relevant to a particular company. In cases where a question is not applicable, the potential points available for that question are instead earned based on the performance of the company on the other topics relevant to the stakeholder and summed up as "N/A points." Likewise, a score of N/A for Workers means that the company is a sole proprietor or partnership with no full-time staff, and a score of 0 or N/A for Customers means that the company does not have a specific Customer-focused Impact Business Model.

Previous Overall B Impact Scores

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info_outlineBest for the World Honoree

Each year, B Lab releases lists honoring the top-performing Certified B Corps in each Impact Area and overall, broken down by size, on the annual Best for the World lists.

info_outlineAdditional Documentation

B Lab may determine that a company should make additional material beyond their B Impact Report transparent in order for the public to be able to evaluate the company’s overall impact. This additional transparency may cover participation in a controversial industry, information shared on the company’s Disclosure Questionnaire, or simply a company’s relationship to a larger complex entity. Public companies and wholly-owned subsidiaries are required to make their full B Impact Assessments transparent to achieve B Corp Certification.