B Impact Report

Logo for Mãe Terra

Mãe Terra

Natural and Organic Products
Certified Since: September, 2016
Location: Osasco, Sao Paulo, Brazil
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline

84.6

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

www.maeterra.com.br

Established in 1979, Mãe Terra has always believed that a natural diet consisting of foods that are closer to nature, is a key to a healthier and more balanced life.

To ensure that they stay on track and that all products be truly natural, they follow the Mãe Terra 7 principles: foods that are trully whole, less processed; organic whenever possible; with ingredients that value the Brazilian biodiversity; favoring local and family farmers; free of chemical additives and GMOs and, of course, very tasty.

Mãe Terra faces the challenge of growing, though within the limits of nature, valuing the environmental preservation and social care.

They enjoy the privilege of being born in a country of rich biodiversity, Brazil, which in turn, allows them to experience and value ingredients that were historically underutilized by the food industry. The appreciation of the Brazilian biodiversity opens many opportunities, but also puts more responsibility on our shoulders, for they have to consider the use of sustainable resources.

Offering access to natural and organic products, caring for people and the planet, is our way to validate the belief that the company should continue operating in an economically sustainable manner.

Additional Documentationinfo_outline

file_downloadMãe Terra Transparent Disclosure file_downloadMãe Terra Transparent Disclosure 2020 file_downloadMãe Terra Transparent Assessment 2020

Impact Area Scoresinfo_outline

info_outlineOverall B Impact Score

To certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment. The B Impact Assessment asks questions about how the day-to-day operations of a company create positive impact for the company’s workers, community, and environment. Additionally, companies can earn further points if their overall business model can be shown to create positive social and environmental impact as well, qualifying the company for specific Impact Business Model points.

Scores for Certified B Corporations are verified by the non-profit B Lab.

info_outlineImpact Area Scores

The questions in the B Impact Assessment are organized into five Impact Areas: Governance, Workers, Community, Environment, and Customers. Click into a Impact Area to see topics covered in each. Topics in blue are Impact Business Models associated with that Impact Area where the company has earned additional credit. Due to rounding, displayed totals may not add up exactly.

The B Impact Assessment is customized to a company's size, sector, and geographic market.  However, within those parameters, there are still questions included in the B Impact Assessment that might not be relevant to a particular company. In cases where a question is not applicable, the potential points available for that question are instead earned based on the performance of the company on the other topics relevant to the stakeholder and summed up as "N/A points." Likewise, a score of N/A for Workers means that the company is a sole proprietor or partnership with no full-time staff, and a score of 0 or N/A for Customers means that the company does not have a specific Customer-focused Impact Business Model.

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info_outlineBest for the World Honoree

Each year, B Lab releases lists honoring the top-performing Certified B Corps in each Impact Area and overall, broken down by size, on the annual Best for the World lists.

info_outlineAdditional Documentation

B Lab may determine that a company should make additional material beyond their B Impact Report transparent in order for the public to be able to evaluate the company’s overall impact. This additional transparency may cover participation in a controversial industry, information shared on the company’s Disclosure Questionnaire, or simply a company’s relationship to a larger complex entity. Public companies and wholly-owned subsidiaries are required to make their full B Impact Assessments transparent to achieve B Corp Certification.