B Impact Report

Logo for KeepCup


Reusable cups
Certified Since: August, 2014
Location: Melbourne, Victoria, Australia
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

KeepCup started in 2009 with a problem in a café – too many disposable cups. Every minute around the world over one million disposable cups are discarded to landfill. Existing reusable cups were too large to fit under the group heads of the machine and were at best utilitarian in appearance.

With no options available to resell, KeepCup saw the opportunity to design and make their own. KeepCup designed and manufactured the world’s first barista standard reusable cup
People purchase KeepCups because they love the way they look and feel, and continue doing so because they form a positive habit. For many of KeepCup’s customers it has been the beginning of a journey to reduce the consequences of convenience behavior. Feel good. Do good.

KeepCup consider themselves as a campaign supported by a product, where the best reusable cup is the one you use. KeepCup hope to engage a broad audience and ignite the passion of their consumers to commit to their core mission – reducing disposable cup waste globally.

Best for the World Honoreeinfo_outline

linkBest for Environment 2018

Impact Area Scoresinfo_outline

Previous Overall B Impact Score