B Impact Report

Logo for innocent Drinks

innocent Drinks

Juice, smoothies and other healthy drinks
Certified Since: June, 2018
Location: London, London, United Kingdom
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

innocent launched in 1999 after selling their first smoothies at a music festival. Almost 20 years later, they now make all sorts of smoothies, juices and other healthy, delicious drinks – all part of their quest to help people live well and die old.

innocent has always tried to do business the right way. And it starts with the drinks. The health benefits of eating more fruit and vegetables are well known, yet over two thirds of the population are not hitting their recommended fruit and vegetable intake. So innocent wants to help people get healthier.

They also take full responsibility for the impact of their business on society and the environment, improving all the time and making theirs a business that they can be proud of for all time. innocent gives 10% of their profits to charity, mainly via the innocent foundation, which gives grants to charities so that they can help the world's hungry.

Impact Area Scoresinfo_outline