B Impact Report

Logo for Gustavo Trading GmbH & Co. KG

Gustavo Trading GmbH & Co. KG

Kushel, Ethnotek, N'go shoes
Certified Since: July, 2018
Location: Hamburg, Hamburg, Germany
Sector: Wholesale/Retail

Overall B Impact Scoreinfo_outline

83.5

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

gustavo.de

Gustavo Trading offers products that raise awareness and are at the same time part of the solution for social and ecological problems. Gustavo Trading was founded in 2015 by Jim Tichatschek.

Taking Action on climate change
Kushel sets a new standard in the industry being the first climate and resource positive textile brand. By planting 2 trees for each product and compensating the carbon emissions and blue-water usage of the fair production, Kushel enables the customer to give back more resources to the earth than taken. The brand Kushel was created by Gustavo Trading in 2018 with several crowdfundings and has planted 170.000 trees in the first 2 years.

Raising global demand for local handmade fabric
Gustavo Trading acts as exclusive distributor (DACHL) for two brands that empower indigenous (female) artisanal textile craft: Ethnotek and N'go shoes. Gustavo Trading is actively marketing the brands and creates huge demand for home-made, traditional textiles every year. The impact done by Gustavo Trading is directly connected to the artisans as container-sized, recurring and prepaid orders are made.

Impact Area Scoresinfo_outline

info_outlineOverall B Impact Score

To certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment. The B Impact Assessment asks questions about how the day-to-day operations of a company create positive impact for the company’s workers, community, and environment. Additionally, companies can earn further points if their overall business model can be shown to create positive social and environmental impact as well, qualifying the company for specific Impact Business Model points.

Scores for Certified B Corporations are verified by the non-profit B Lab.

info_outlineImpact Area Scores

The questions in the B Impact Assessment are organized into five Impact Areas: Governance, Workers, Community, Environment, and Customers. Click into a Impact Area to see topics covered in each. Topics in blue are Impact Business Models associated with that Impact Area where the company has earned additional credit. Due to rounding, displayed totals may not add up exactly.

The B Impact Assessment is customized to a company's size, sector, and geographic market.  However, within those parameters, there are still questions included in the B Impact Assessment that might not be relevant to a particular company. In cases where a question is not applicable, the potential points available for that question are instead earned based on the performance of the company on the other topics relevant to the stakeholder and summed up as "N/A points." Likewise, a score of N/A for Workers means that the company is a sole proprietor or partnership with no full-time staff, and a score of 0 or N/A for Customers means that the company does not have a specific Customer-focused Impact Business Model.

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info_outlineBest for the World Honoree

Each year, B Lab releases lists honoring the top-performing Certified B Corps in each Impact Area and overall, broken down by size, on the annual Best for the World lists.

info_outlineAdditional Documentation

B Lab may determine that a company should make additional material beyond their B Impact Report transparent in order for the public to be able to evaluate the company’s overall impact. This additional transparency may cover participation in a controversial industry, information shared on the company’s Disclosure Questionnaire, or simply a company’s relationship to a larger complex entity. Public companies and wholly-owned subsidiaries are required to make their full B Impact Assessments transparent to achieve B Corp Certification.