B Impact Report

Logo for Grady Britton

Grady Britton

Creative Branding Agency
Certified Since: July, 2015
Location: Portland, Oregon, United States
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline

92.5

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

www.gradybritton.com

Grady Britton is a creative branding agency putting thoughtful, informed advertising, PR, digital, media, and planning capabilities to work for companies in the modern marketplace. Grady Britton excels at shaping stories, moving business, and driving results.

Grady Britton’s purpose is to find the truth inside a brand and share that story with the world. Powerfully, passionately, insightfully. Done correctly, this galvanizes a company’s internal mission and makes a lasting connection with an audience that changes the course of business for good.

A key differentiator in the most successful agency-client relationships is a characteristic GB calls the "Will to be Great." It speaks to a passion a brand has for going beyond numbers and sales results, though it obviously includes those markers. It speaks to the larger purpose a brand has in the market today. The lasting effect it wants to have on its category and with the people it serves. The legacy it wants to be remembered for.

GB serves these modern brands with integrity, accountability and a remarkable devotion to doing what’s right. Insights and creative solutions rooted in research and market knowledge. Media planned and placed with efficiency and effectiveness as a priority within all modern channels of today.

Best for the World Honoreeinfo_outline

linkBest for Workers 2019 linkBest for Workers 2018

Impact Area Scoresinfo_outline

info_outlineOverall B Impact Score

To certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment. The B Impact Assessment asks questions about how the day-to-day operations of a company create positive impact for the company’s workers, community, and environment. Additionally, companies can earn further points if their overall business model can be shown to create positive social and environmental impact as well, qualifying the company for specific Impact Business Model points.

Scores for Certified B Corporations are verified by the non-profit B Lab.

info_outlineImpact Area Scores

The questions in the B Impact Assessment are organized into five Impact Areas: Governance, Workers, Community, Environment, and Customers. Click into a Impact Area to see topics covered in each. Topics in blue are Impact Business Models associated with that Impact Area where the company has earned additional credit. Due to rounding, displayed totals may not add up exactly.

The B Impact Assessment is customized to a company's size, sector, and geographic market.  However, within those parameters, there are still questions included in the B Impact Assessment that might not be relevant to a particular company. In cases where a question is not applicable, the potential points available for that question are instead earned based on the performance of the company on the other topics relevant to the stakeholder and summed up as "N/A points." Likewise, a score of N/A for Workers means that the company is a sole proprietor or partnership with no full-time staff, and a score of 0 or N/A for Customers means that the company does not have a specific Customer-focused Impact Business Model.

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info_outlineBest for the World Honoree

Each year, B Lab releases lists honoring the top-performing Certified B Corps in each Impact Area and overall, broken down by size, on the annual Best for the World lists.

info_outlineAdditional Documentation

B Lab may determine that a company should make additional material beyond their B Impact Report transparent in order for the public to be able to evaluate the company’s overall impact. This additional transparency may cover participation in a controversial industry, information shared on the company’s Disclosure Questionnaire, or simply a company’s relationship to a larger complex entity. Public companies and wholly-owned subsidiaries are required to make their full B Impact Assessments transparent to achieve B Corp Certification.