Zekogram Innova S.L.

Inclusivity Marketing Consulting Agency

Barcelona, Catalonia

Spain

zekogram.com

About Zekogram

Zekogram believes inclusivity is not only a must as human beings part of a society, but also a marketing opportunity that enriches positioning, widens scope and gives new reasons for customers to buy their products.

At the moment they are particularly focused on Braille beyond its mere functional grounds with a goal to give it a neuromarketing dimension that applies to all consumers (colour, shapes, textures). Besides braille, Zekogram is also working on QRs to supress accessibility barriers

The best part of Zekogram's work is it's invisible to all than the users it applies to! They call this new approach "invisible inclusivity".

We believe we have always embodied the values of a B Corporation even before becoming certified. Though certification, we want to both establish contact with other businesses aligned with us and also reinforce the whole trend.

The Change We Seek®

Zekogram seeks a world in which businesses not only provide products and get paid for them, but also feel responsible for the impact they have at social level.

What makes us a better company?

B Impact Report

Certified since: 

December 2016
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

0
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

48
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

26
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

10
6
Overall B Score
84
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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