Tony's Chocolonely


Amsterdam, Noord-Holland


About Tony's Chocolonely

Right now, slaves are working on cocoa farms in West Africa, many of them children. Tony’s Chocolonely exists to change that. Their vision is 100% slave free chocolate. Not just their chocolate, but all chocolate worldwide.

With incredibly tasty chocolate, Tony's Chocolonely leads by example and shows the world that chocolate can be made differently: in taste, packaging and the way cocoa farmers are treated. 100% slave free, fair and transparent.

Through direct, long-term relationships with cocoa farmers and other supply chain partners, Tony's Chocolonely has created a completely transparent and traceable bean-to-bar process. They provide better prices for the farmers and train them to increase productivity on their farms. Furthermore, one percent of Tony’s Chocolonely net revenue is donated to its Chocolonely Foundation, supporting projects to eradicate slavery in the cocoa chain.

Tony’s Chocolonely was founded in 2005 by Dutch journalist Teun van de Keuken (‘Tony’) when he discovered the world’s largest chocolate companies were buying cocoa from plantations that used child slavery. After learning these facts, Teun van de Keuken ate 12 chocolate bars and turned himself in to the police for fencing. As a ‘chocolate criminal’ he purchased an illegally manufactured product. When the trial didn’t result in his conviction, he decided to start a chocolate company, Tony’s Chocolonely. A company dedicated to realize a 100% slave free chocolate industry.

Being a B corp is more than a certification. It secures our values from farmer to end consumer in a holistic way and stimulates us to raise the bar. Moreover, it makes us part of a community with likeminded individuals.

The Change We Seek®

Together, we make 100% slave free the norm in chocolate . With incredibly tasty chocolate, a great brand, long term cooperation with and better prices for cocoa farmers we show that it’s possible to be commercially successful without exploitation and slavery. We lead by example so others can follow. There is no excuse or justification. Everybody has to take responsibility. Are you in?.

What makes us a better company?

B Impact Report

Certified since: 

December 2013

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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