Superior Switchel Company, LLC

Switchel Brewer

Minneapolis, Minnesota

United States

About Superior Switchel Company, LLC

Superior Switchel Company botanically brew switchel -- a crisp, ginger and apple cider vinegar elixir from the 17th-century. The Superior line is a sparkling source of hydration and is as revitalizing as its great lake namesake.

Our mission is to craft delicious, organic, healthy beverages that inspire people to live superior both internally and externally. We envision making the world a better place, by not only providing a better beverage but a better adventure — one that connects people to each other and to the outdoors. We do this in-part by donating 1% of our annual sales to organizations that protect the Great Lakes and surrounding waterways.

The B Corp certification gives us a badge to express these key company values. It keeps us transparent and accountable in all of our actions and pushes us to constantly evolve and become well-rounded in our pursuit for better. Ultimately, we're thrilled to be alongside other companies who value the people and the planet in the growth of their company. We're ready to pave the way for future companies.

What makes us a better company?

B Impact Report

Certified since: 

May 2018

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports »