Nudge B.V.

Bottom-up Change, Company Challenges, Network Events, Leadership Challenges

Amsterdam, Massachusetts


About Nudge

Nudge connects people and organizations to realize bottom-up initiatives that bring positive and durable change to our society. By enabling bottom-up initiatives we aim to provide opportunities to take action which are accessible to everyone. We facilitate this through our platform and broad network.

All our activities are based on ecological, economical and social impact. They can be both big and small, from terminating your phonebook subscription to co-creating with our community towards a common purpose. We believe every step counts.

Nudge is a social enterprise. This is a new sustainable form of doing business. We do business to make a change and we believe that knowledge and expertise is worth more when shared. That is why financial return is not our primary goal, but achieving our social mission is.

Nudge invites you to act and contribute to society in a positive way.

Jan van Betten (founder Nudge): "Although the number of social enterprises is growing rapidly, people still have a lot of questions about businesses that aim to do good. A B Corp certification contributes to your credibility as an organisation so you don't have to explain yourself as often. And we're proud to be part of the B Corp network."

What makes us a better company?

B Impact Report

Certified since: 

December 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports ยป


Social Media