New Angles


Paris, Ile-de-France


About New Angles

New Angles is a consultancy working to change business, one leader at a time, one company at a time. New Angles works with organisations in all sectors, public and private, and with companies in all industries, from shock absorber manufacturers to bankers to energy companies to pet food ingredients suppliers... Our goal is to support business leaders in making all the transformations they need to see in their organisations in order to progress on the journey towards a positive impact business model.

New Angles uses springboard tools and dashboards to help leaders shift their paradigms about business, to change the conversations they have with each other, with their teams, and with their stakeholders. We get closely involved in the nitty-gritty of making change happen through real people inside and outside companies, without ever losing sight of the big picture and the ultimate goal - making business a force for good.

New Angles began the B Corp Impact Assessment because we'd been following the B Corp movement in the US for several years and thought it was time to take an active role in bringing it to Europe. We want to change business for good, and so we found B Corp's mission a perfect match for ours: we definitely wanted to be part of this community and we were also aware that to do our job we need to walk the talk ourselves. Doing the Impact Assessment on our own company makes sure we keep that in mind!

The Change We Seek®

New Angles believes that reading an ethical balance sheet is as important a skill for a business leader as reading a financial P&L. The first change New Angles wants to see in the world is in leaders and in their ideas about what business is for; they want to see business leaders measure success not just in terms of EBITDA and return on capital but in terms of positive impacts on parameters that matter to the whole of society, to employees and personally to the leaders themselves.

The second change New Angles is working to bring about is in business models, inviting companies to move away from maximizing their own transactional gains at the expense of everyone else in the value chain, towards optimizing their impacts, financial, social and environmental, to make a positive contribution to living well within the limits of one planet.

And the third change sought by New Angles is about leadership itself: they want to help business executives move from individualist, competitive, winner-take-all values to a cooperative, respectful, enabling approach to leading others, creating space for partnerships and shared value.

What makes us a better company?

B Impact Report

Certified since: 

November 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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