Nature et Decouvertes

Products and services for a healthier way of life

Toussus Le Noble, Ile-de-France


About Nature & Découvertes

Founded in 1990, Nature & Découvertes has 85 shops: 75 in France, four in Switzerland, three in Belgium, two in Germany and one in Luxembourg.

Reconnect city-dwellers to nature: Nature & Découvertes is full of items to tantalise a curious mind, they awaken a lust for adventure and hiking in the great outdoors, rekindling the sense of discovery and stimulating the senses. The concept of the store goes beyond sustainable and fair trade, we offer a range of activities (birthdays, excursions, workshops, etc.) to open the doors of the natural world with enthusiasts. 

A natural sanctuary in the heart of the city: Nature & Découvertes offers a sensory experience in its stores. Its realms are the very essence of natural well-being, harmony and aromas, travel, outdoor sporting activities, games and toys for children, inspired by the teachings of Maria Montessori. 

An ecosystem to sustain biodiversity: Founded in 1994, the Nature & Découvertes Foundation receives 10% of the company's net profits, as well as € 1 for each subscription to the Nature & Découverte club loyalty scheme. In 21 years, the Foundation has supported over 1,900 projects aimed at protecting nature and educating individuals about nature, and has invested €10.5 M. 

Fair trade: Food products, cosmetics, textiles: the company is committed to products from sustainable and/or organic agriculture and to production techniques which guarantee fair trade. 

What are the specific activities undertaken? A few examples:

  • To innovate, the businesses must include societal challenges in their strategy. For example, even before being B CORP certified, in 2015 Nature & Découvertes launched ARRONDI at their checkouts, a MicroDON device allowing customers to ask for their purchase to be rounded up to the nearest Euro. The difference is passed to local associations supported by the Nature & Découvertes Foundation, to help to finance their regional activities. To date, 64 associations have received more than 95,000 Euros.
  • B CORP has inspired this dynamic and positive entrepreneurial momentum on an international scale: for example, in the United States since 2009, the B CORP companies have lead the governors of California, Pennsylvania and other states to modify their legislation and to create the new Benefit Corporation legal status. In France, Nature & Découvertes wants to carry this vision of a positive economy, and to lead other economic stakeholders to join B CORP.

The B CORP certification process is part of the continuity of Nature & Découvertes, in order to strengthen the business' ability to support society.

Since its creation in 1990, Nature & Découvertes has established a humanist economic model that respects the planet, creating and intelligently redistributing wealth around it, via a responsible ecosystem. Every year, its Foundation receives 10% of the company's net profits, as well as €1 for each subscription to the Nature & Découvertes club loyalty scheme. In this way, for the last 20 years, the Nature & Découvertes Foundation has supported 1,700 projects with a total of 10 million Euros.

Being B Corp certified is like having a community of businesses on an international scale, who share the same values and beliefs: to be a socially and economically responsible business, to provide a humanist vision of the economy, to widely commit to the future of civil society.

The Change We Seek®

Nature & Découvertes seeks to give children the opportunity to be in contact with nature from an early age, and afford adults the opportunity to take care of the planet and themselves. Act practically and locally for biodiversity. Mobilise all stakeholders (our employees, suppliers and customers) this objective, the founding goal of the company.

What makes us a better company?

B Impact Report

Certified since: 

June 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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