Innate Motion

Strategic marketing consultancy

Amsterdam, Utrecht


About Innate Motion

Innate Motion is a marketing consulting firm that takes a human-centered approach to enable marketers to use their brands as a force for good. Innate Motion crafts solutions for brands and businesses that want more meaningful growth. Innate Motion engineers change-journeys to scope opportunities, to develop culturally relevant positionings, to translate positioning into execution and innovation and to merge sustainability and brand-execution.

Innate Motion uses the power of positive psychology and play:

  • to help organizations craft brands and businesses with greater purpose
  • to help organizations innovate with cultural relevance
  • to help organizations develop cultures and capabilities
  • to create value people to people

Innate Motion is a certified B Corp company operating from 27 countries with experience working on projects in consumer goods, banking, 3D printing, medical, pharma, fashion retailing, media, casual dinning and the software industry.

Major clients are The Coca-Cola Company, Materialise, Unilever, The Darden Group, Danone, Barilla, Visa, Friesland Campina, Johnson & Johnson and Viacom Media Networks.

We believe in the power of the tribe and actively participate in a movement that operates from the same ethos. It is a way for us to contribute and help create more meaningful growth.

The Change We Seek®

Innate Motion believes that we can all Win by Giving and that Generosity Pays. They know that a better, more abundant world exists and together with the brands and people they serve they are changing the world to a place that is more generous by design.

What makes us a better company?

B Impact Report

Certified since: 

April 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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  • Article in 2 Degrees, January 2015 Go »
  • Article in Brand Republic, Oct. 2014 Go »
  • Article in 2 Degrees, January 2014 Go »
  • Article in 2 Degrees, January 2014 Go »