goodforgrowth GmbH

Organic toddler snacks

Berlin, Berlin

Germany

www.goodforgrowth.com

About erdbär GmbH

After years in the food industry Natacha and Alexander Neumann decided to leave the large corporations in 2010 to develop their very own products. With the aim of helping children to develop healthy eating habits, they followed their hearts and moved to Berlin to launch Germany’s first healthy snacks for kids.

Healthy ingredients and innovative, organic products is what the Freche Freunde stand for. They are forerunners in their category, adding a dose of fun to the healthy snack assortment that until now may have been uninspiring for young children. The Freche Freunde come in many forms e.g. squeeze pouches with fruit and veg puree, fruit yoghurt that must not be refrigerated, mini raisin boxes, fruit crisps as well as cereal. They conquer the toddler food segment and accompany kids from the age of 1 to 6 years

The Freche Freunde Snacks are available in major drugstores, organic shops and supermarkets all over Germany.

While trying to always do the right thing and be a profitable company, we don’t want to micromanage tasks and therefore find it hard to continuously evaluate all relevant variables of the business. B Corp Certification offers a great guide and helps by quantifying the status quo and the potential for improvement in a non subjective way. This not only increases the feeling of common purpose for the company’s vision but also helps in day to day decision making in all parts of the business.

The Change We Seek®

The Freche Freunde want children to develop healthy eating habits. They believe that kids don’t need added sugar or additives ... but what they do need is to have fun! Natacha and Alex quickly realized that there where no fun and healthy snacks for children on the market, while most parents find it particularly difficult to feed their children the recommended amount for fruit and vegetables. That’s why the young couple started developing 100% organic fruit & veg recipes in their kitchen and rapidly perfected their mix to launch 6 Products in June 2011.

Today Natacha and Alex are supported by a team of 30 young creative minds trying to befriend kids with fruit and veggies every day. There are even large Freche Freunde mascots that entertain children at events, books, songs and of course googly eyes to stick on your own fruit or veg at home. This way the funny characters of the Freche Freunde Family are carrying the mission into daily life and convince kids and parents.

What makes us a better company?

B Impact Report

Certified since: 

March 2016
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

29
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

29
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

8
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

30
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

7
6
Overall B Score
95
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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