Good Day Girl

Made-to-order daywear for women. Zero waste, ethical and beautiful slow fashion.

Paddington, New South Wales


About Good Day Girl

A made to order women's fashion business based in Sydney, Good Day Girl was co-founded in 2013 by former competitors, Alexia Spalding and Sophie Toohey, offering women a more personal way of shopping while addressing the issue of waste in fashion.

We are creating a made to order world, one stitch at a time. We imagine a world where there is no mass production--where only the pieces we desire are produced, cherished and then passed on, instead of discarded. Where we know who makes our clothes and are confident those people are receiving a fair wage and have safe working conditions. A world where we, as consumers of this clothing, feel confidence: in the fit, in the fabric, how to style it and get the most wears. Feeling good in these clothes inside and out, every day, is why we exist. We are committed to this vision, from our business model to our practices, and that is why Good Day Girl became a Certified B Corporation.

What makes us a better company?

B Impact Report

Certified since: 

January 2018

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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