Generous Minds

Covestment in Good Business.

Amsterdam, Noord-Holland


About Generous Minds

Generous Minds is a collective of like-minded investors, entrepreneurs and consultants with a joint ambition: to solve societal problems in an entrepreneurial way by accelerating and magnifying the success of so-called Good Businesses. Businesses whose product, services and organizational structure directly contribute to a better world in business areas like education, health, recycling, energy, etc.

Generous Minds uniquely combines consultancy with investment - using their own money and that of third parties. They call this Covestment: the integration of consultancy and investment. Up to half of what they earn they reinvest in the companies they work with. This is how they commit themselves to the long-term success of the good businesses they support.

Generous Minds focuses on startups, SMEs and larger companies, in 10 Good Business domains.

Generous Minds is a collective of Covestors, all of them co-owners of the Generous Minds co-operative, who combine the power of ‘Money & Minds’ for a better world.

Our unique co-op business and organizational model, covestment, combines and aligns the investors, consultants and entrepreneurs as a force for doing good, which is fully in line with the beliefs of the B Corp organization. Becoming a B Corp and receiving the accompanying certification helps us ‘prove’ to third parties that our new covestment model is fair and trustworthy. This in turn provides us with an opportunity to help create more ‘B Corp’ companies and gain access to like-minded B Corp companies that we can help become even more successful with our support of capital and knowledge.

The Change We Seek®

Generous Minds was established because of their belief that an ever-growing group of ‘like minded people’, called Generous Minds, are moving as persons and professionals through the top of the Maslow Pyramid into the field of purpose. A transformation from being focused on yourself and your own pleasure, to being focused on the well being of others and feeling the need to work together to create a better world. It’s Generous Minds’ mission as the world’s first Covestment Cooperation to ‘Happinize the World’, creating a legacy that will last for generations to come, and to evolve as an ever-growing organizational movement that makes a lasting positive societal impact. A solid organization in which entrepreneurs, investors and consultants join forces in equality, and become the driving force behind 'the new success' of the 21st century.

What makes us a better company?

B Impact Report

Certified since: 

April 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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