Strategic marketing, CSR and CSV consultancy; innovative educational programs



About DeConi

DeConi is a strategic marketing consultancy based in Sofia, Bulgaria. Empowered by its clients with trust and marketing resources the agency turns them into competitive advantages for their brands and products.

The greater the power, the greater the responsibility – this is why DeConi goes beyond corporate profitability, and together with its clients, builds brands that are drivers of positive societal change.

With its proprietary innovative marketing tools such as the 3D Edubus, the Green Challenge, the Green School Awards and its professional pro bono program, DeConi is a pioneer of responsible marketing in Eastern Europe.

The B Corporation certification sends a clear signal that we, at DeConi, adhere to high business and ethical standards and hold ourselves accountable to both our clients and society. The relationship with the B Corp Community is a two- way street. Firstly, it is an opportunity to showcase our achievements and share our proprietary marketing tools. Secondly, it allows us to learn from the experience of like-minded companies, and to draw on the resources of the network on the road to our common goal.

The Change We Seek®

DeConi is a catalyst for cognitive, attitudinal and behavioral change where it is needed the most – in education and environment protection.

What makes us a better company?

B Impact Report

Certified since: 

November 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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