Sustainable furniture, home&garden internet retailer

Niort, Poitou-Charentes



Founded in 1947 by french teachers, Camif was relaunched by entrepreneur Emery Jacquillat in 2009 in Niort. For this ambitious project, a new business model was invented, focused on shared value and having a positive social and environmental impact with all stakeholders (Customers, Shareholders, Employees, Suppliers.) is the French leading online home & garden retailer, offering top Quality sustainable Made in France furniture. The company’s collaborative management methods make it one of the most innovative companies in its category: “Conso'localisation”, “Tour de France”, “La Camif Près de Chez Vous”, Camif is a major actor of the french collaborative economy.

Camif is a fast growing and profitable company, making 70% of its turnover with Made in France products. 184 news jobs were created in Niort, where the company set up the first e-commerce School for young students and unemployed. In 2015 Camif became one of the 1st B Corp in France. Camif’s mission is to promote sustainable consumption and local production.

La certification B Corp est très importante pour nous car elle reconnaît l’impact positif du nouveau modèle d'entreprise mis en place pour relancer la Camif depuis 2009, avec au cœur du modèle, la création de valeur partagée, le choix de valoriser les fabricants français, l’engagement de recréer des emplois à Niort et l’intégration des enjeux sociaux, sociétaux et environnementaux pour favoriser une consommation plus responsable.

Nous avons fait cette démarche conjointement avec un de nos actionnaires les plus engagés, Citizen Capital, 1er fonds d'investissement à impact à être devenu B Corp, ce qui renforce encore la cohérence de notre projet.

Nous sommes également très heureux de pouvoir partager nos bonnes pratiques avec d'autres B Corp, fiers d'appartenir à cette communauté d'entreprise qui partage la même vision que l'on peut faire du profit et avoir de l'impact positif.

The Change We Seek®

La mission de la Camif est de favoriser la consommation responsable et la production locale, en s'attachant à avoir un impact positif avec l'ensemble des parties prenantes C.A.M.I.F. (Clients, Actionnaires, Monde, Intérieur, Fournisseurs) sur les enjeux économiques, sociaux, sociétaux et environnementaux. Son ambition: détrôner Ikea en moins d'une génération.

What makes us a better company?

B Impact Report

Certified since: 

October 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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