Truckee, California

United States

About bigtruck®

bigtruck® got its start making a simple yet symbolic beacon of California Mountain Life: the trucker hat. But they’re about far more than just a hat. The brand represents an outdoor counterculture that could only exist in the mountains of California. bigtruck® was hatched to celebrate this place and the people who give it its irreverently adventurous spirit.

bigtruck®, the California Mountain Company.

We believe in that a company’s success should be measured on much more than just annual revenue. Becoming a Certified B Corp is an important milestone in bigtruck’s evolution. It is highly transparent way to be held accountable to our long-term commitments to our community, employees, customers and the environment.

“By becoming a Benefit Corporation, we are elevating our mission goals to sustain the people and places that sustain us through social, governance and environmental best practices,” says Bill Sinoff, General Manager. “We are thrilled to be a Certified B Corporation® and look forward to being a part of the global movement that is redefining what it means to be successful in the business world.”

What makes us a better company?

B Impact Report

Certified since: 

March 2018

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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