Close your Eyes WakaWaka shares the Sun.
Eyes closed in unity, with empathy and compassion.
Eyes closed to honor millions of displaced daughters and sons, mothers and fathers.
Eyes closed to help light their way to safety.
WakaWaka is an impact driven, social venture that fights to abolish energy poverty throughout the world and we are very proud to count WakaWaka as one of our Europe-based, globally impacting B Corps.
The WakaWaka team is committed to the company's sustainable business model that makes the distribution of renewable energy-based lighting easy and cost-effective. In essence WakaWaka operates as any other business, but proceeds made from selling their products at competitive prices are used to make them available to off-grid communities around the world at an affordable rate.
They recently launched a social media campaign under the #ShareTheSun hasthag as you might have also seen on @BCorpEurope 's own twitter wall which we used to re-tweet and mention it. The concept of the campaign whas that any photo taken with one's eyes closed tagged #SharetheSun (between January 4th and January 10th), WakaWaka donated a solar light to the International Rescue Committee.
Following WakaWaka CEO Jehmu Greene’s inspiring presentation at strategic marketing agency memBrain’s annual CES brunch, Copperfield expressed his admiration and thanked Jehmu and WakaWaka founder, Camille van Gestel, for the company’s work and impact.
The campaign continued to gain momentum as the week progressed. Reaching over half a million people through social media, new Agents of Light joined WakaWaka and the global community of activists in driving awareness and support for refugee families by sharing a photo to share the sun with those living without access to electricity.
Hundreds of innovators, retailers and distributors stopped by WakaWaka’s CES booth to experience their powerful personal solar products and to learn more. "We met an incredibly diverse group of people from all over the world and our global team members engaged CES attendees one on one, in multiple languages, including Spanish, Dutch, English and Farsi!"
"All were eager to learn about our continuing innovations and impact. WakaWaka continues to be the most efficient solar-powered phone charger and flashlight on the market, and we were more than thrilled to hear numerous compliments about our products’ extraordinary efficiency from engineers and tech enthusiasts who visited our booth".
They also continued to explore partnership with brands that are on the forefront of sustainability, world-changing innovation and social impact.
"The best part? Seeing people’s reactions to our #SharetheSun campaign and how they lit up as we spoke about our mission and what we do. Watching as they closed their eyes and imagined what it would be like to live in the dark. And feeling grateful as CES attendees took the time to take photos with their eyes closed, in order to connect and to share the sun with those who don’t have the luxury of a light switch".
Following the success of the campaign, 1000 WakaWaka solar lights will be donated to the International Rescue Commitee.