The B the Change Campaign
The B the Change campaign leverages the power of 1000+ Certified B Corporations and their 24+ Million followers to celebrate and reward people using business as a force for good.
The campaign includes:
- Print ads reaching 5MM conscious consumers inviting them to B the Change
- Special edition products from 16 B Corps spreading the word at retailers like Whole Foods, Target, Wegman’s, The Container Store, and Barnes & Noble
- In-store and online retail promotions in grocers around the country
- Monthly B Corp community-wide outreach activating 30,000+ employees and 24+ million friends and followers
- Consumer-facing BtheChange.com inspiring individuals to join the movement and support their favorite B Corps
See it for yourself at BtheChange.com!